Axe Bat has announced a partnership with World Series MVP George Springer, who will join Mookie Betts on Axe’s Big League advisory board with the intention of improving Axe’s future products with their professional input. Mookie Betts is the reason Springer got hooked on the Axe handle in the first place, and they’ll be the “faces of the franchise” as Axe, who recently partnered with Tucci Lumber, aims to grow the brand.
Springer had a career high offensive year with 34 HR and a .283 AVG, swinging a Victus Axe MB50. He also did that little thing where he tied the World Series home run record (5). He now shares that record with Reggie Jackson and Chase Utley. His bat is maple, and the measurements are 33.5/30.5.
Springer had this to say about the Axe: “With the Axe Handle, I can swing harder with more barrel control. The handle feels very natural, like it was made for my swing, and allows me to make better contact more often. I noticed the improvement immediately after I switched.”
For Springer, it wasn’t just his feel for the bat that improved, his numbers jumped as well. Here’s a stat line that Axe sent us that compares his at-bats with a traditional handle vs. an Axe handle.
Springer will be featured on Axe’s website and social media platforms in addition to having his own bat line. This line will most likely start with an Axe branded game model, just as they have done with Mookie here, and Axe will continue to sell youth bats with Springer as they have with Mookie. Axe will also aid Springer’s charity work for the Stuttering Association for the Young.
We’ve got a hunch that Springer will continue swinging the Victus made bat with an Axe handle, although he’ll now have Tucci as an option. He’s not swinging a bat with an Axe label because they aren’t yet certified to make bats for MLB play, so they license use of their handle to wood bat companies that already are.
Axe Bat has become very popular in the last year, swung by Carlos Correa and Jake Lamb among others. Look for them to continue making moves.