Category: tech

Nike’s long history of innovation started with Air, continued to Air Max, Zoom, Shox, and Lunarlon. Now, the Pride of Beaverton utilizes its cornucopia¬†of technology in a new way by refreshing its old tech to make it more applicable to the ever-changing landscape of athletic footwear. Some examples of the […]

Prior to the inception of “Boost,” adidas had a reputation for firm midsoles constructed of EVA, adiprene (a marginally softer EVA) or adiprene+ (markedly softer than adiprene but often used sparingly). They tried out new techs, Bounce (a series of hard TPU tubes) and climacool (EVA midsoles with holes in […]