In November 2024, at the height of the Juan Soto sweepstakes, he signed an endorsement deal with Celsius, the popular energy drink company, becoming their biggest brand ambassador to date. Since then, Soto has appeared in commercials and sported some unique Celsius-branded gear. Here, we can see a Celsius wristband on his right wrist featuring the signature Soto Shuffle player logo. An interesting piece to say the least.
It’s unclear whether Celsius plans to release these to the public or even what their intended purpose is, but they definitely look cool, and that’s what matters. For now, you can check out the 2024 announcement video below.
@celsiusofficial The announcement you’ve been waiting for…⚡️ @Juan José Soto Pacheco #JuanSoto #MLB #FreeAgency #CELSIUS
