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Adidas Releases “8-Bit” Cleats Virtually and IRL with a Snapchat Game to Sell ‘Em

Today adidas released a new set of “8-Bit” colorways that will be available through the end of October at adidas.com for $130.  Both the adiZero Afterburner 6 and the Icon V get the 8-bit treatment.

Along with the cleats, adidas released a Snapchat game to promote the release and purchase the cleats within Snapchat.

According to adidas, this is the first time that a retail product has been buyable within a Snapchat game.  If you don’t have Snapchat you can still play the game here.

The 8-Bit styles have also “launched” in MLB The Show.  We checked to see if Carlos Correa is wearing them in Game 3 of the ALDS, but he’s still rocking his standard grey/navy away Afterburner PEs.

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