By Will Startup
I thought I had snagged my prize pair of cleats back in August with a sample model of the Jordan Trunner Dominate Metal. I had seen a fuzzy picture earlier this summer from the Jordan Brand catalog of the Air Jordan 12 metal and molded. I wondered if this was going to be a special “Player Edition” only for Jordan Brand athletes or a general release. I had the privilege of going to an aspiring shoe designer’s workshop at Wish, a popular shoe boutique in Atlanta where I listened to Jason Mayden and Gemo Wong, two Jordan Brand designers, talk about the future of the brand. I got some one on one time with Jason, who is the Senior Global Design Director at Jordan Brand. I told him a quick baseball background on myself and asked, “With the prevalence of special models being passed out to Sabathia, Gio Gonzalez, Crawford, Rollins, and a few others, will there be a signature Jordan cleat release to the public?” He said, “We should be doing something soon.”
Next thing I know, @whatproswear posts a photo of the Air Jordan 12 metal from @reynolds_n_sons‘ account. Luckily, thanks to my affiliation with WPW, I was able to snag a pair, and boy did they deliver.
What has left me scratching my head and clamoring for a pair is that, to the best of my knowledge, Reynolds and Sons, Oneness, and Extra Butter have been the only boutiques to release them. You heard me right, boutiques! After a few website crashes due to unexpected traffic, these cleats are sold out. I don’t understand why only 3 stores with Jordan accounts would be chosen to release a limited amount. Is this all that we will see of them? Will there be a mass general release to the public? I have my suspicions that resellers have taken full advantage of this opportunity. I saw a pair of the Air Jordan 12 MCS going for $180 with plenty of time left in the auction. And a quick peak on eBay showed me that you can “buy it now” (metal) for $200. These cleats are retailing for $125.
What’s your strategy? Will you sleep on them and hopefully snag a pair if they drop on Eastbay? Or do you have to have them at all costs? I will tell you this, I own a pair of Air Jordan 12 basketball shoes and they match the quality with the only modification being the different midsole/outsole for the cleated bottom. I am excited to be wearing the Air Jordan 12 “Playoffs” for next season. Thank you to Reynolds and Sons for hooking me up.