New Balance now offers a fully customizable cleat, the NB1 3000V3, available today starting at $145. It was already a beautiful cleat with plenty of pro usage, and now you can make it yours. Even better than that, because the NB1 3000v3 is made in the USA, it takes 2 weeks or less to get to your door. This cleat is already being worn by Xander Bogaerts and Robinson Cano, and WPW got a tour of the factory so we could see how a Made in USA custom comes together.
First of all, when we walked into the New Balance factory in Lawrence, Mass. I expected to see gigantic machines and a few people managing them. This was not the case at all. It was shocking to see how many people the operation required, and how much of the NB1 3000v3 is built, sewed, and stitched by human hand.
There were dozens of skilled workers getting it done in the name of swag.
I was also pleasantly surprised to see that the NB baseball product team is made up of a lot of former college and pro ballplayers.
Because the product is made in America, it delivers in less than 2 weeks. In comparison, NIKEiD Huarache 2K Filth customs take “3 weeks or less,” and retail at $150.
The options are plentiful with 16 areas to customize. For the launch, mesh and seude are available as material choices, with more premium options to come. Color options will also be refreshed over time.
You can also add your embroidered number to the heel. I gave the custom builder a shot on my phone and was pleased with even the mobile experience.
If there was a gripe I had with the builder, it’s that the gold plate (add $15), which is very tempting, is only available with a white Revlite sole, so if you want a black cleat, it may not look as good.
After a great day at the factory, later that night we saw Xander Bogaerts putting the NB1 3000v3 to use vs the Rays.
Thanks to the New Balance team for opening up their doors to WPW. Whether or not you are going to buy, you should build your own New Balance NB1 3000v3, because we all deserve to dream.