Stephen Curry tipped off the 2019-20 season wearing his new sneaker; the Under Armour Curry 7.
The shoe boasts three key technologies; UA HOVR cushioning, Micro G cushioning, as well as a flexible support plate. HOVR absorbs and returns impact so players like Steph can stay fresh all game long. Micro G is a classic Under Armour foam that provides firm responsiveness for a quicker change of direction. The support plate separates the bottom layer Micro G and top layer HOVR to provide stability under the foot.
Lead designer Leon Gu heard the message loud and clear from Steph; he wanted a responsive shoe with optimal traction. The latter is unique in that Gu designed an “adaptive” gripping outsole. The Curry 7 features different layers of traction that grips differently with varying amounts of force.
The upper uniquely uses translucent layering of synthetic leather, mesh and TPU skins in specific zones. This not only was made for aesthetic purposes, but also allows for comfort and better mobility.
As for storytelling on the sneaker, Gu saw that Steph always wrote his kids’ names on his past sneakers. This time around, the heel pull tab features symbols for each of his children. this includes a wolf for Canon, a unicorn for Riley, and a butterfly for Ryan.
The Curry 7 “UNDRTD” colorway seen above drops worldwide on UA.com, UA Brand Houses and at select retailers for $140 USD on November 1, 2019.
Look for colorways based on Steph’s game and interests at Warriors games this season.