adidas continues to push stand-out products, adding their “XENO” reflective tech to the Afterburner 3 and the Boost Icon 2.0.
According to adidas:
XENO (pronounced “Z-No”) Technology is both responsive and reflective. In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera or light, the XENO material explodes with a spectrum of bright colors and the cleats are completely transformed and continue to change appearance with shifts in movement and the angle of light.