Steph Curry’s first self-branded sneaker released in 2020 with his Curry Flow 8.
While still produced by Under Armour, the shoe drops all UA branding in place of Curry’s new logo resembling his number, initials, and 3 finger hand symbol.
The Flow 8 marks the debut of new cushioning in UA Flow, which took more than three years to develop. UA Flow removes the traditional outsole, with traction carved right onto the cushioning. This allowed the Under Armour team to add structure around the soft foam while adding traction to high wear areas.
This traction is said to grip the court better, with no skidding, slipping, or squeaking. This allows Steph to stop on a dime to catch defenders off guard.
Cover image via Sole Collector (Instagram)