The Under Armour x Curry era began in 2013, with some persuasion from teammate and fellow UA endorser Kent Bazemore. Another reason that Curry left Nike was the reported mispronunciation of “Steph-on” by a swoosh executive, in addition to one of the Powerpoint slides featuring Kevin Durant’s name instead of Curry’s.
Curry started the 2013-14 season in the Anatomix Spawn, a sneaker that featured the plush UA tech known as Micro G. While the brand changed, the game stayed the same.
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