As the 2013-14 regular season was winding down, so too was Damian Lillard’s window to get a sneaker deal extension from adidas. The three stripes had exclusive rights to speak to Lillard before other brands like Nike could negotiate a deal. There wasn’t much of a doubt for an agreement, however, as Damian was close with his adidas reps. Just before the NBA Playoffs in April 2014, Damian Lillard signed a 13-year deal worth a reported $185 million. At the time, this was the third biggest basketball sneaker endorsement to Derrick Rose and LeBron James, although James Harden would later get $200 million from the three stripes.
While adidas was cooking up Lillard’s first signature model, Dame started rocking the adidas Crazyquick 2 for the 2014 NBA Playoffs. This shoe played much like the Rose 4, with a natural motion sole that allowed for court feel. This combined with a SprintFrame chassis to be low-to-the-ground with maximum support. Cushioning was minimal with EVA foam throughout the midsole. The mesh upper provided breathability, while also making the shoe light enough for quick movements.