Before Nike and adidas were tailoring shoes just for “The Beard,” James Harden was “the third” on the best team OKC has ever seen. He eventually emerged as a unique talent that could carry a team on his own. From promising draft pick – to 6th man of the year – to perennial MVP candidate, Harden has euro-stepped past the skeptics in some of the league’s most popular signature shoes.
Harden has established himself as one of the shiftiest players in the league with his exceptional footwork catching many opponents off-guard. Harden is a master scorer, with lateral quickness to create space on stepback 3s as well as euro-step into the paint for easy buckets.
With this footwork comes the footwear needs to match. Nike and adidas have tailored shoes just for the Beard. Nike had all but created a signature shoe for Harden until he signed the massive $200 million contract with adidas.
adidas has invested in Harden’s signature sneakers. They employ adidas’ top technologies in Boost and Primeknit on both the Harden Vol. 1 and 2. His unique traction patterns are based off of data from Harden’s stop-and-go movements.